Planting the seeds of change…
Planting the seeds of change…
Social Marketing Removes the Barriers that Sustain Systems of Inequity
Stages of Change Marketing provides a marketing-based framework that generates personal awareness and motivation to impact choice and behavior. The results are measurable advancements in quality of life, in the areas of health, environment, finance, and policy.
Working in tandem with communities, this construct produces relevant information grounded in sound data, and provides access to the activities and services that advance health-promotion to realize significant personal and community benefits.
What is Social Marketing?
Social marketing became a recognized field of practice when it branched away from commercial marketing in 1971, prompted in large part by a significant article in the Journal of Marketing: Social Marketing: An Approach to Planned Social Change, by Philip Kotler and Gerald Zaltman.
The goal of social marketing is to empower personal choices or actions that translate to improved health or a more protected environment. Using tried and true marketing techniques and behavior theories and tools, thorough research, and community partnerships, social marketers are empowered to educate and provide the access needed for beneficial choices and transformational, collective change to occur.
Social Marketing vs. Commercial Marketing?
LIKE commercial marketing, social marketing projects begin with extensive audience research combined with research into the targeted intervention, both quantitative and qualitative. The two fields share the concept of exchange as the core of any transaction and they share tools and approaches like audience segmentation, identifying competition, and utilizing the 4Ps marketing mix as a fundamental structural approach.
UNLIKE commercial marketing, the goal of social marketing is social and environmental improvement through personal choice, not financial gain.
In social marketing, the product “P” is a targeted behavior or service. Alternatively, in commercial marketing it is a sellable commodity for monetary gain.
The Power of Choice
Our lives are comprised of a series of choices.
Each choice has personal and societal impact, and is made from some combination of experience, knowledge, beliefs, attitudes, and cultural influences.
Our choices affect the quality of our lives and those of our family, our communities, our earth, and our collective future.
Social Marketing holds the power to impact personal choice for individual and societal benefit.
The Power of Choice
Our lives are comprised of a series of choices.
Each choice has personal and societal impact, and is made from some combination of experience, knowledge, beliefs, attitudes, and cultural influences.
Our choices affect the quality of our lives and those of our family, our communities, our earth, and our collective future.
Social Marketing holds the power to impact personal choice for individual and societal benefit.
Social Marketing Removes the Barriers that Sustain Systems of Inequity
Stages of Change Marketing provides a marketing-based framework that generates personal awareness and motivation to impact choice and behavior. The results are measurable advancements in quality of life, in the areas of health, environment, finance, and policy.
Working in tandem with communities, this construct produces relevant information grounded in sound data, and provides access to the activities and services that advance health-promotion to realize significant personal and community benefits.
The Power of Choice
Our lives are comprised of a series of choices.
Each choice has personal and societal impact, and is made from some combination of experience, knowledge, beliefs, attitudes, and cultural influences.
Our choices affect the quality of our lives and those of our family, our communities, our earth, and our collective future.
Social Marketing holds the power to impact personal choice for individual and societal benefit.
What is Social Marketing?
Social marketing became a recognized field of practice when it branched away from commercial marketing in 1971, prompted in large part by a significant article in the Journal of Marketing: Social Marketing: An Approach to Planned Social Change, by Philip Kotler and Gerald Zaltman.
The goal of social marketing is to empower personal choices or actions that translate to improved health or a more protected environment. Using tried and true marketing techniques and behavior theories and tools, thorough research, and community partnerships, social marketers are empowered to educate and provide the access needed for beneficial choices and transformational, collective change to occur.
Social Marketing vs. Commercial Marketing?
LIKE commercial marketing, social marketing projects begin with extensive audience research combined with research into the targeted intervention, both quantitative and qualitative. The two fields share the concept of exchange as the core of any transaction and they share tools and approaches like audience segmentation, identifying competition, and utilizing the 4Ps marketing mix as a fundamental structural approach.
UNLIKE commercial marketing, the goal of social marketing is social and environmental improvement through personal choice, not financial gain.
In social marketing, the product “P” is a targeted behavior or service. Alternatively, in commercial marketing it is a sellable commodity for monetary gain.
